Those characters dominated by the green (go) element are motivated by power and risk. This is evident in JFK’s ‘man on the moon by the end of the decade’ speech – providing a clear, succinct, inspirational vision.
Finally, for characters dominated by the blue (think) element, achievement and security motivates them. They quite often like feedback, and unless balanced out by the other elements, they may become too individualistic. It is unsurprising then, that these team members tend to focus on processes and technical work. We can see this in the example of the city accountancy firm again.
MOTIVATION IS ABOUT ATTENTION
In simple terms, everybody is motivated, because everybody does exactly what they want to do. Motivation is all about where people put their attention.
Where do you put your attention, and more importantly, where is your team focusing their attention?
Looking to the England Football Team, and particularly Raheem Sterling as an example, it has been noted that football was his saving grace. The Manchester Evening news even reported that at the age of 10, he had been told by a teacher that at 17 he would either be playing for England or in prison. The former ended up a reality, and we believe that this would have primarily been down to his attention and focus.
A LESSON IN MOTIVATION FROM JFK:
Taking a more strategic view of team management, when we looked at JFK and the ‘man on the moon’ vision, we identified that he succeeded because all three elements needed for a perfect team were there.
The green element, the visionary message, was the statement about “a man on the moon by the end of the decade”. The red element, the purpose behind the approach, was to show America’s place in the world (and, of course, to provide a show of strength during the Cold War). Finally, the blue element, the detail and the process, was provided by the progress that NASA were making behind the scenes.
As we explained during that article, you could have the best thing since sliced bread next door, but if you do not give someone a reason why it is important to them, they are not going to go and look at it.
As important as the vision is then- you have to have the reasons why, and the strategies and tactics to make it happen, to provide that motivation.
By taking the time to identify the characters that exist within your team, you can understand how to best motivate each member. How balanced is your team, and how do you motivate each member?
Nobody is perfect, but your team can be. It starts with you… To find out how we could help your organisation build that perfect team, please sign up to our next complimentary workshop by clicking here.